Universal Studios Japan: Despicable Me; Minion Mayhem & Minion Park
Team Mobius worked with Universal Studios, Illumination Entertainment, and a talented group of vendors to help design and implement Minion Park, the Land, and the main attraction, Despicable Me! Minion Mayhem. Team Mobius took a creative lead throughout the process - from conceptualization during the blue-sky phase to implementation and art direction on the ground leading up to opening day.
Marketing photo for Land Entrance
Concept artwork // marketing artwork for land entrance & overall birdseye view
Production image of Minion Park entrance
3D model image of land masterplan
Production image of the Retail area in Minion Park
Production elevation of the Minion Park Retail area
Production image of Sweet Surrender
Production elevation of the Minion Park F&B area
Production Image of F&B area in Minion Park
Production image for the popcorn cart
Concept artwork for the central fountain
Production image for the central fountain
Concept artwork for the interior of the Sweet Surrender retail store
Production image for the interior of the Sweet Surrender retail store
Production image for the exterior of the POP retail store
Concept artwork for the interior of the POP retail store
Production image for the interior of the POP retail store
Production image for the exterior of "Puppy Love" - one of the many facades that helped bring life to the park.
Concept artwork for the interior of the Toy Store retail store area
Production image for the interior of the Toy Store retail store area
The BANK OF EVIL ATM experience
One of the facades in Minion Park
Production Image of the womens' restroom in Minion Park
One of the facades in Minion Park
One of the facades in Minion Park
EYE SPY - one of the many facades in Minion Park
3D Concept for interior of F&B walk up cafe
Production image for interior of F&B walk up cafe
The original Back to the Future attraction entrance (pre construction)
The new Minion Mayhem entrance (post construction)
Production image of Minion Mayhem queue experience
Production image of Minion Mayhem queue experience
Production image of Minion Mayhem preshow #1 experience
Production image of Minion Mayhem preshow #2 experience
A collection of Instagram guest reactions to Minion Park
Opening Day at Universal Studios Japan