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Universal Studios Japan: Despicable Me; Minion Mayhem & Minion Park

Team Mobius worked with Universal Studios, Illumination Entertainment, and a talented group of vendors to help design and implement Minion Park, the Land, and the main attraction, Despicable Me! Minion Mayhem. Team Mobius took a creative lead throughout the process - from conceptualization during the blue-sky phase to implementation and art direction on the ground leading up to opening day.

Marketing photo for Land Entrance

Marketing photo for Land Entrance

Concept artwork // marketing artwork for land entrance & overall birdseye view

Concept artwork // marketing artwork for land entrance & overall birdseye view

Production image of Minion Park entrance

Production image of Minion Park entrance

3D model image of land masterplan

3D model image of land masterplan

Production image of the Retail area in Minion Park

Production image of the Retail area in Minion Park

Production elevation of the Minion Park Retail area

Production elevation of the Minion Park Retail area

Production image of Sweet Surrender

Production image of Sweet Surrender

Production elevation of the Minion Park F&B area

Production elevation of the Minion Park F&B area

Production Image of F&B area in Minion Park

Production Image of F&B area in Minion Park

Production image for the popcorn cart

Production image for the popcorn cart

Concept artwork for the central fountain

Concept artwork for the central fountain

Production image for the central fountain

Production image for the central fountain

Concept artwork for the interior of the Sweet Surrender retail store

Concept artwork for the interior of the Sweet Surrender retail store

Production image for the interior of the Sweet Surrender retail store

Production image for the interior of the Sweet Surrender retail store

Production image for the exterior of the POP retail store

Production image for the exterior of the POP retail store

Concept artwork for the interior of the POP retail store

Concept artwork for the interior of the POP retail store

Production image for the interior of the POP retail store

Production image for the interior of the POP retail store

Production image for the exterior of "Puppy Love" - one of the many facades that helped bring life to the park.

Production image for the exterior of "Puppy Love" - one of the many facades that helped bring life to the park.

Concept artwork for the interior of the Toy Store retail store area

Concept artwork for the interior of the Toy Store retail store area

Production image for the interior of the Toy Store retail store area

Production image for the interior of the Toy Store retail store area

The BANK OF EVIL ATM experience

The BANK OF EVIL ATM experience

One of the facades in Minion Park

One of the facades in Minion Park

Production Image of the womens' restroom in Minion Park

Production Image of the womens' restroom in Minion Park

One of the facades in Minion Park

One of the facades in Minion Park

One of the facades in Minion Park

One of the facades in Minion Park

EYE SPY - one of the many facades in Minion Park

EYE SPY - one of the many facades in Minion Park

3D Concept for interior of F&B walk up cafe

3D Concept for interior of F&B walk up cafe

Production image for interior of F&B walk up cafe

Production image for interior of F&B walk up cafe

The original Back to the Future attraction entrance  (pre construction)

The original Back to the Future attraction entrance (pre construction)

The new Minion Mayhem entrance (post construction)

The new Minion Mayhem entrance (post construction)

Production image of Minion Mayhem queue experience

Production image of Minion Mayhem queue experience

Production image of Minion Mayhem queue experience

Production image of Minion Mayhem queue experience

Production image of Minion Mayhem preshow #1 experience

Production image of Minion Mayhem preshow #1 experience

Production image of Minion Mayhem preshow #2 experience

Production image of Minion Mayhem preshow #2 experience

A collection of Instagram guest reactions to Minion Park

A collection of Instagram guest reactions to Minion Park

Opening Day at Universal Studios Japan

Opening Day at Universal Studios Japan