Website powered by

Transformers - The Ride

Transformers: The Ride takes guests on a wild ride alongside Optimus Prime, leader of the autobots, battling the evil Decepticons to save the Allspark. This unique experience fuses 3D media and practical show construction, culminating in one of the most compelling experiences at Universal Studios. The show incorporates creative design and art direction from Team Mobius co-founder David Morris and Lead Concept designer Ryan Smith. While employed by Universal Creative they worked to kickstart the initial design efforts as well as contributing concept development throughout the design phase of the process into final production on opening day.

Main entrance to the Transformes Ride at Universal Hollywood

Main entrance to the Transformes Ride at Universal Hollywood

Concept artwork for the queue experience

Concept artwork for the queue experience

Production photo of queue experience

Production photo of queue experience

Concept artwork for the queue experience

Concept artwork for the queue experience

Concept artwork for the queue experience

Concept artwork for the queue experience

Production photo of queue experience

Production photo of queue experience

Production layout for main show element

Production layout for main show element

Show graphics layout for main show areas

Show graphics layout for main show areas

Concept artwork for ride vehicle

Concept artwork for ride vehicle

Production photo of ride vehicle

Production photo of ride vehicle

Concept artwork for queue line experience

Concept artwork for queue line experience

Optimus Prime maquette for main show scene

Optimus Prime maquette for main show scene

Concept artwork for ride vehicle

Concept artwork for ride vehicle

Concept artwork for main show

Concept artwork for main show

Concept artwork for main show

Concept artwork for main show