Transformers: The Ride takes guests on a wild ride alongside Optimus Prime, leader of the autobots, battling the evil Decepticons to save the Allspark. This unique experience fuses 3D media and practical show construction, culminating in one of the most compelling experiences at Universal Studios. The show incorporates creative design and art direction from Team Mobius co-founder David Morris and Lead Concept designer Ryan Smith. While employed by Universal Creative they worked to kickstart the initial design efforts as well as contributing concept development throughout the design phase of the process into final production on opening day.